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Cardinal Lifestyle

This campaign was developed to emphasize a culture around a brand. It highlights what it represents and the people within its community at the University of the Incarnate Word.

The campaign embodies the people within the community at the University. This initiative sparked a new collaboration between UIW Athletics and UIW Campus Engagement as it featured the everyday student at athletic events.

Behind the Scenes

Creative Lead: Alejandro E. Flores

Campaign Development: Alejandro E. Flores

Collaborating Departments: UIW Athletics, UIW Campus Engagement

Hashtags: #OneWordStrong #UIWpride​

©2018 by ALEJANDRO ELI FLORES.

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