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Cardinal Lifestyle
This campaign was developed to emphasize a culture around a brand. It highlights what it represents and the people within its community at the University of the Incarnate Word.
The campaign embodies the people within the community at the University. This initiative sparked a new collaboration between UIW Athletics and UIW Campus Engagement as it featured the everyday student at athletic events.
Behind the Scenes
Creative Lead: Alejandro E. Flores
Campaign Development: Alejandro E. Flores
Collaborating Departments: UIW Athletics, UIW Campus Engagement
Hashtags: #OneWordStrong #UIWpride​
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